MVNO’s (Mobile network virtual operator) are entities who do not own the backbone infrastructure of the network, but instead provide the network service by leasing bandwidth’s from bigger operators. MVNO’s are entities who typically provide the service with less charge than the bigger network operators.I have always wondered as to why the network operators provide bandwidth for these so called Mobile Virtual Network Operators who eat up into the revenues and the customer base of the network operator. Recently I have read an article regarding this and here is why Network Operators seek co-operation from MVNO’s:
1) ARPU (average revenue per user) is a critical element in judging the current financial strength of a network operator and to predict the future growth in terms of profits. In order to maintain a higher ARPU, the network operators are under pressure to maintain the high cost of the monthly plans. Here is where the MVNO’s help the network operator. MVNO’s lease the bandwidth from the network operator. The customers of MVNO’s does not become a customer of the network operator and hence this helps the bigger network operator to maintain a healthy ARPU and hence make to maintain the momentum of its share price.
2) Since the MVNO’s lease the bandwidth from the network operator, this help to boost the bottom line of the network operator. Apart from this , the network operators can save some more money on the overhead involved in the customer care operations for MVNO’s since MVNO’s manage their customers.
3) The network operators operating on a nation wide cannot cater to every segment of the society and hence cannot fine-tune the tariff plans for every segment of people. Here is where MVNO’s help the customer by devising plans best suited for the needs of the people. As and when the customer base increases, the MVNO’s would be willing to lease more bandwidth from the network operators and hence this will increase the revenues cum profits for the network operators from this segment of the business.
So, in short, the network operators and their MVNO’s work together for mutual benefits in terms of better revenues/profits as well as better care for the customers who cannot be served by the bigger network operators.